Quality and sustainability by conviction
Experience modern tea culture with samova. Founded
out of a passion for tea and herbal specialities, our company
our company has stood for new flavour experiences since 2002
from the best organic raw materials, environmentally friendly
packaging, award-winning design and extraordinary events.
events.
For Esin Rager, samova founder with German-Turkish roots, tea
roots, tea came right after breast milk.
She lived in Washington D.C., Ankara, Moscow, Vienna,
Paris, Amsterdam and Hamburg shaped her as a child
and later as a journalist. As a young mother
mother, she felt the need for a modern, cosmopolitan tea culture
and developed samova: the premium tea brand
for cultural diversity, creativity and sustainability.
Social and climate justice
All products in the samova collection are manufactured to the highest quality and sustainability: We attach great importance to renewable and recyclable raw materials with environmentally friendly, fair cultivation conditions and production methods. For double assurance, we have every ingredient in our tea and herbal collection before use by an independent tested for harmful substances by an independent German by an independent German institute.
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Design and creativity
Delicious teas and herbs also include a beautiful
packaging. We are delighted to have been honoured for our samova
design with a medal from the Art Directors Club
Germany, the red dot Design Award of the Design Centre North Rhine-Westphalia and the hamburgerdesignpreis
2003 for our design.
Our creative variety names and texts brighten up
everyday life. The manager magazin honoured us with the title
"Trendsetter on the market«.

Relaxation and mindfulness
Relaxation can mean different things to different people. While some like to spend time in nature, others prefer to do sport in the gym, play music, read a book, cook or get involved in charitable causes. The goal of all these measures is the same: to achieve a feeling of inner peace by banishing negative stress.
Preparing and enjoying a cup of tea helps you to simply take your time: Mindfulness in its most original form.
Tea culture and cultural diversity
samova has grown out of the need for a friendly
experience and honest quality.
Our passion takes place in real life.
Anyone who has ever partied at one of our dance teas
or taken part in one of our unconventional tea
unconventional tea seminars knows that the samova
business plan follows our heart first and foremost
and our philosophy of cosmopolitanism, sustainability
and creativity.
samova employs open-minded people from a wide range of
backgrounds and age groups. We regularly train
young people on a regular basis. At our events
and in our lounges, children are always
welcome.