samova WorldTour

Cosmopolitanism and tea culture

samova stands for cosmopolitanism and modern tea culture. But what does that actually mean? Where does tea culture come from and where is it going? Where are tradition and modernity interwoven?

How is it possible to create peace through tea and hospitality? Join our samova ambassadors on their journey to the answers to these questions.

Weltoffenheit und Teekultur

samova steht für Weltoffenheit und moderne Teekultur. Doch was bedeutet das eigentlich? Wo kommt Teekultur her und wo entwickelt sie sich hin? An welcher Stelle sind Tradition und Moderne miteinander verwoben?

Wie gelingt es, durch Tee und Gastfreundschaft Frieden zu stiften? Begleite unsere samova BotschafTEEr*innen auf ihren Reisen zu den Antworten auf diese Fragen.

Namibia

Welcome to samova's »Orange-Safari« through Namibia - our first tea travel project to the origin of our delicious rooibos specialty and the origin of the aromatic needle bush.

samova Master Tea-Jay »Amando« developed a sustainable safari through Namibia with his best friend »Gigi« and our cooperation partners Namibia Tourism Board, FTI Touristik, Air Namibia and the lodges of the »Gondwana Collection«.

South Korea

Follow samova Ambassador Deniz on his journey through tea culture in South Korea. In Episode 1, Deniz briefly introduces himself and the background to his discovery tour.

Finland

Our second samova trip takes us to the Finnish region of Vaasa and, with its tea sponsor Team Spirit, sets a clear example of friendship, enjoyment and team spirit.