Esin Rager, samova founder
For Esin Rager, samova founder with German-Turkish roots, tea roots, tea came right after breast milk. She has lived in Washington D.C., Ankara, Moscow, Vienna, Paris, Amsterdam and Hamburg shaped her as a child and later as a journalist. As a young mother she felt the need for a modern, cosmopolitan tea culture and developed samova: the premium tea brand for cultural diversity, creativity and sustainability.
Esin Rager about ...
"When money becomes an end in itself, greed, conflict and destruction follow"
Esin Rager was a journalist and media maker for a long time, including at the Hamburger Abendblatt. Then her life changed and she changed her job, founded the organic tea brand samova, became a thought leader in sustainability and Vice President of FC St. Pauli.
Interview vom Hamburger Abendblatt vom 6. Juli 2022
From the "Decision-makers meet Haider" series
Copyright photo: Roland Magunia/Funke Foto Services"
Esin Rager in the Abendblatt Podcast
In the podcast "Schmeckt's?" - samova founder Esin Rager talks about rituals, hash cookie ingredients and dogs that drink from puddles.
Listen to the podcast episode